← Back to real cases
Leadership activation

BBVA

Activating executive talent and strategic communication in global environments.

Experiencia Humántica® de comunicación estratégica — BBVA
What the company was looking for

BBVA needed to develop high-potential executive talent, aligned with its global competency catalogue: high-potential managers, communication as a strategic competency and programmes with international coherence.

They required a partner able to operate at global scale without losing quality or personalisation.

The challenge
  • Rigorous, homogeneous development at global level
  • Adaptable to different cultures and countries
  • Communication as a critical leadership competency
  • Easy to manage for HR teams
The solution

Since 2004, Imantia has developed tailor-made actions within BBVA's competency catalogue for high-potential managers, as a strategic provider of the communication competency internationally and in Corporate Banking.

The Humántica® Experience

The actions activate executive presence and align mental clarity, emotion and action to turn communication into a real leadership tool: not improving presentations, but activating the ability to influence, decide and lead.

The rollout

Worldwide presence: Spain, the United Kingdom, Switzerland, Portugal, Colombia, Peru, Argentina, Mexico and Uruguay, with specific actions for private banking in Latin America.

The results
  • Real development of the communication competency in executives
  • Talent activation in high-potential managers
  • Programmes sustained for more than 20 years
  • A model combining rigour, scale and personalisation
Contact person

BBVA

Human Resources

Does your organisation operate in complex, global environments?

If you need to activate executive talent, align key competencies and achieve real impact in demanding contexts, a Humántica® Experience may be the right approach.

Does this case connect with your context?

We can talk and see whether it makes sense for your organisation.

    A relaxed conversation, no strings attached.

    Scroll to Top